No, H&M is not opening a first virtual store in the metaverse - Lifestyle Asia

No, H&M is not opening a first virtual store in the metaverse - Lifestyle Asia

Recently, news about Hennes & Mauritz AB, better known as H&M, opening a three-dimensional shopping experience in the metaverse was doing the rounds on the internet. However, according to the latest clarifications from the H&M executives, it is nothing but a hoax.


H&M denies plans to open a store in the Metaverse


CEEK took to Twitter and shared a video of the virtual H&M store that got people excited. The news further mentioned details about the store and the way users can buy virtual clothes using CEEK dollars and later order the same items from H&Ms physical stores as well. However, a spokesperson denied all such claims in a statement given to Bitcoin.com.


“We’d like to confirm that H&M is not opening a store in Metaverse at this time,” the spokesperson said. They also added, “We are also not collaborating with CEEK.”


CEEK shares clarification


The virtual reality company once again took to the social media site and shared a clarification stating that the virtual store was just a concept that was presented to the officials at H&M. The discussion about the three-dimensional shopping experience is still under discussion between the people at H&M and CEEK.